We ‘hired’ an AI writing assistant to create an article for us
Photo by Ryan Snaadt on Unsplash
- Business Insider South Africa came across an ad for an AI program claiming to be able to write a copy – we knew it needed to be tested to see if our jobs were safe.
- They call it Jarvis and the sales pitch says it can help ‘block final editors’ and generate original, SEO-optimized, non-plagiarized copy for emails, ads, websites, lists and blogs in a few minutes.
- The results took a lot more work than we thought.
- In the end, we got something that was achievable.
- For more stories go to www.BusinessInsider.co.za.
In today’s fast-paced, ever-changing world, you never know when you might end up becoming redundant. Example of artificial intelligence that is currently revolutionizing everyday businesses, from insurance companies to SARS.
But when we at Business Insider South Africa stumbled upon an ad for an AI program claiming to be able to write texts, we knew we had to see if our jobs were safe.
They call it Jarvis and the sales pitch says it can help ‘block final editors’ and generate original, SEO-optimized, non-plagiarized copy for emails, ads, websites, lists and blogs in a few minutes.
This means that he should be able to give you a starting block from which you as a writer can add your own voice to the sequel. You save time and money by creating witty content from scratch.
Formerly known as Conversion.ai, the tool was developed by a group of developers in Austin, USA, who have worked on other software products like Payment funnels and Evidence. And it is among a growing number of similar AI writer programs like Grammar, GoCopy, Rtyr, or CopyMatic.
So we decided to put Jarvis to the test. The task was simple: sign up Jarvis for a five-day package and have him write an article about its effectiveness and why it can revolutionize journalistic writing.
The results took a lot more work than we thought, but in the end we got something achievable… even if it lacked a bit of life.
Here is what we found:
Signing up for the program was pretty easy. Plug in your login details, leave some banking info and swoosh you get a five day trail to use the platform. If after five days you are not satisfied, you can still close the account.
First impressions – the level of choice was overwhelming, but in a fun and exciting way.
After inserting your information, Jarvis goes to work to generate a copy. Source Jarvis.
We expected to hit the ground running. But, after going through dozens of patterns and ways the tool has been trained to generate content – a mix of emails, perfect headlines, blog posts, LinkedIn profiles, and more. We have chosen to follow the recommended bootcamp.
This turned out to be a good choice, as the company spends the next hour teaching you how Jarvis was “taught” to generate copies, and how you can do that as well.
You need to have a good idea of what you want your article to say – that involves having facts and figures at your fingertips.
Training camp is a great way to start. Source Jarvis.
The template tools help guide you through the process. Asking you for keywords and a general idea of what you want to write.
Jarvis takes this information by translating it into sentences. We found the sentences vague and flowery. The more information you provide to Jarvis, the more interesting the content.
It was painfully obvious that if you don’t provide a solid framework, AI can go off on a tangent and start repeating itself.
One major downside was finding Jarvis to be more of a writing assistant than factual precision.
The tool allows various models. We have chosen to use a long format blog template. Source Jarvis.
When we signed up, we figured Jarvis would be smart enough to import content from the web related to a current topic.
We imagined he would pull quotes from press releases and news articles. We have seen it reduce the painful time spent searching for relevant thematic information. To a small extent, it can generate general information, but if you’re looking for it to do the heavy lifting and do your research for you, think again.
Second, what is generated is not true. You must go through this text carefully to correct it. This is particularly relevant because Jarvis’ core library was established in 2019. No current affairs after that she is aware of, like the Covid-19 pandemic.
But its designers say that shouldn’t affect its creative output, as the library itself comes from around 10% of the published internet – that’s millions of blog posts, discussion threads. Reddit, social media posts, newspapers, and websites.
You have to factor in the costs.
Price plans on the site. Source Jarvis.
Jarvis’s lowest plan will set you back around R430 ($ 29) with a monthly payment option. For that, you get a 20,000 words per month package written by AI.
For a South African business, it might be too expensive when not all of the content generated is usable. When we generated our 500-word article on Jarvis (pasted below), it took almost 2,500 words of AI-generated content to create.
From a cost perspective, you would basically only generate eight articles per month.
The larger Boss Mode package of R 1,800 ($ 119 per month) allows for unlimited words – you would need to write a lot of articles to cover the cost of the investment.
What we liked was how quickly he generated copies and it was definitely creative.
We asked Jarvis to write a full article for us: generating a title down to paragraphs and a conclusion. Source Jarvis.
We can totally see Jarvis as a handy tool for a writer looking to get the creative juices flowing.
Jarvis is a great starting point to jump into a story and start writing. We have found the “perfect headline” and “write blog introduction” templates to be great tools.
It does all of this in a short period of time and with a variety of options. All you need to do is change a few keywords and add new text and a completely different version will appear in seconds.
While some of the copy might be wrong on the credits side, it’s worth spending a few days trying it out for yourself to see if it will work for you.
Here is what Jarvis wrote, you can decide if our jobs are safe:
We hired an AI to write this article for us: How Business Insider South Africa Used the Jarvis Artificial Intelligence Machine to Create a Story About Using Artificial Intelligence
Artificial intelligence (AI) has come a long way.
What was once science fiction is now in many homes and businesses, automating tasks to make everyday life easier.
Today, AI is in our smartphones, our cars and even now used to write articles.
It’s a perfect example of how artificial intelligence can help you write an article. Business Insider South Africa, deployed Jarvis, an artificial intelligence machine writer, to create this article.
Jarvis claims he can help anyone create an article using data and keywords. This means that he can write about any subject, as long as there is enough data to extract, such as Tweets or Google search results.
The only requirements are that the articles must be at least 400 words long and that there will be no jobs for people who want written content on prostitution.
You can, in fact, create entire blog entries, books, marketing campaigns, and more using just a few basic prompts – completely automatically.
In just seconds, you can have an article written from scratch by this advanced AI system – without any real human intervention. With over 400 models to choose from, you won’t even have to think about it; choose one and press “Create”.
They say it can help fight writer block. Cut the time sitting in front of your computer and wondering what you are going to write.
But it’s not as easy as it sounds.
First of all, you should know that the AI doesn’t really write the article for you, it just extracts information from data and craft an article.
Basic training ended at the end of 2019. Jarvis hasn’t heard from the news after January 2020, so he’s not familiar with COVID-19 or the new Star Wars movie.
Jarvis has read the Internet, but because he was trained to write in a certain way, he emphasizes innovation more than facts. As a result, you will often see Jarvis making statements that are not true. He’s not yet far enough along to be the only staff writer, but he’s showing what AI can do.
AI is as good as the data it needs to work with right now, which means you still need a team of writers. And we know that writing an article isn’t always easy – but it’s still quite possible to be able to create your own stories using this AI writer bot.
Nothing prevents you from having your own articles written by an advanced artificial intelligence system and sharing them on your website or blog.
The possibilities are limitless! But what does this mean for the authors? What about bloggers? Is there any hope for journalists? Or will they all lose their jobs once super-intelligent robots take full control of human language in the very near future ?!
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