Someone Roasted a TikTok for People Who Hate Long Recipe Blogs
A legend on TikTok wrote a song that roasts people who complain that recipe blogs on Google are way too long.
If you are feeling very confused right now, let me explain what I mean by “recipe blogs”. Suppose you are looking for a basic chocolate chip cookie recipe and the first post that pops up is a random blog that opens with a long essay on how the recipe was passed down to the blogger from their grandmother … blah blah blah. Do you get the picture?
Of course, the actual recipe is at the very bottom of the blog and you’re like, “Why did they randomly make me read this story just to find a cookie recipe?” You think, “I’m going to post this sighting on Twitter ha. Well, it turns out that 1000 other people have had the same idea, and your smart joke isn’t that smart after all.
Like this TikTok by Benny davis points out, the reason recipe blogs are so long is for better “SEO” (search engine optimization), “intellectual property” and “advertising rights”.
Watch the video below:
Basically, if you want people to read your recipe, you’re going to need good SEO. That means writing a 700-word blog, with the keyword “chocolate chip cookie recipe” strewn all over the place. That’s why the best recipes on Google always make it seem like you’re reading someone’s really boring newspaper.
The second thing Davis points out is intellectual property. Under the Copyright law, a recipe itself is not protected, but a recipe written with your own instructions and descriptions is.
This means that if someone wants to copy a blog recipe, they have to get permission from the author. Longer recipe blogs also mean more advertising space, which is ideal for businesses looking to advertise on someone’s food blog.
So the next time you see a long story accompanying a recipe, you’ll know why.