New holistic methods of hiring help candidates find work

When Madison Norman landed a job as a marketing communications manager at productivity software company Frameable, she submitted her resume, a four-minute video, and a sample blog post. In the end, she eliminated the other 800 applicants, landing the plum job in January.
The video asked you to answer two questions, limited to two minutes each: “Tell me about a time when you failed or made a mistake?” and “Why do you want to work here?”

“The video format allowed my enthusiasm to shine through,” Norman said. “While it was nerve-wracking and a bit awkward to participate in a one-sided video interview, it was important for the organization to assess candidates’ verbal communication skills.”

In addition to resumes, Frameable requires video interviews for all candidates who will be working remotely outside of its Manhattan office.

“We are looking for energy, insight, humility, a growth mindset and the ability to leverage directly and indirectly relevant experience to drive results,” said Frameable CEO , Adam Riggs.

Shannan Monson, founder of NuuWork, mandates new user videos on the platform.
Mecca bet

Videos are a trending hiring tool – in fact, they’re a requirement on NuuWork, a new job marketplace platform that connects workers with freelance projects, focusing on e-commerce and B2B digital marketing.

Shannan Monson, entrepreneur and founder of NuuWork, said, “We want to connect top talent — it’s very tactile. There are humans working hard and adapting, learning new skills, and there’s no perfect place for businesses right now to find them. They are on social networks and companies are not there yet.

Resumes aren’t even a requirement at NuuWork, while one-minute video reels that showcase talents, skills, and personalities are a must. Project seekers can come forward and upload work samples to the platform for free. They can also create an example artifact, like a blog post that a company wants to write.

“It’s the whole concept of trying before you buy,” Monson said.

NuuWork then selects the best candidates for available projects and shares them with employers.

Other hiring trends include quick offers, group interviews, and sometimes no interview at all.

Job interview
Videos, blog posts, and online activities are becoming new recruiting staples.
The Asahi Shimbun via Getty Imag

“Our industry is so competitive right now,” Matt Bretzius, president and partner at public relations and marketing firm FischTank PR told FiDi. “There were times when we had to make an offer almost immediately after a single interview – the same day – or we risked losing the candidate.”

Harley Lippman, CEO of Genesis10, a professional technology services company in Midtown, sees groups of candidates en masse for hiring days. “This has often been a trend for lower-level roles, but we see it more regularly for high-paying management or IT roles,” he said. “We are seeing some clients allow offers to be sent to candidates without a proper interview. Often applicants are required to do an online skills assessment prior to the offer.

From opportunistic hiring (hiring talent whenever you find it, rather than when the need arises) to overpaying (extremely aggressive pay), the majority of changes favor candidates.

“The vast disparity in supply and demand has created a strongly worker-friendly labor market,” Lippman said. “Many workers take advantage of these favorable conditions. Now is a great time for workers to seek new employment, career transitions, or jobs that offer better work-life balance or greater flexibility.

To help candidates explore broader horizons, NuuWork will launch certifications for new skills this summer, such as lead generation for freelancers. The subscription-based model will charge $99 per month or $497 for each certification.

This type of development must be a constant priority. Michael Clinton, author of “Roar: Into the Second Half of Your Life (Before It’s Too Late)”, (Atria Books/Beyond Words, 2021) and Special Media Advisor to the CEO of Hearst Corporation, said: Upgrading skills will be essential, especially with the new longevity. Millennials and Generation Z will have 60-year careers versus their parents’ 40-year careers. It will mean a commitment to lifelong learning with courses, certificates and more.

Joanna Chavers, director of human resources and engagement of recruitment agency and recruitment firm Atrium at NoMad, highlighted the “plus”.

“Networking with others in your field, joining groups, attending webinars and conferences that relate to your job responsibilities and your industry – even outside of your exact responsibilities – are all actions that you can take to expand your knowledge base and skills,” she said.

Flexibility is key, added Monson.

“When you have people who have been waiting for change for a long time and they see an opportunity to be a part of it, they get excited,” she said. “Companies can feel the pain of the breakdown of the current system and they are open to new ideas. It creates truly amazing work environments. There’s no reason work shouldn’t be something we love and obsess over – everyone wins. That’s the point.

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