How to Get Better at Writing Online Retail Blogs — Retail Technology Innovation Hub
You’re not supposed to say the quiet part out loud, but for the purposes of this article, we’ll say it. Most online content is written for the purpose of promoting a service or climbing search engine rankings.
Even blogs and videos that seem to have nothing to do with commerce seek to promote a sponsored link.
A retail blogger is a writer who specializes in documenting, reviewing, and promoting certain products. It’s not inherently bad or good; it ultimately depends on the product being pushed.
A well-adapted technique
Most retail blogs seem…organic. Those who make a living on the Internet have learned that people are tired of the wooden, overly political and rigid language of the corporate world.
That’s why internet content creators often build a relevant, down-to-earth image that feels more intimate than your average business owner. However, the situation is not so clear cut.
At this point, online content creators of any type aren’t just guys with laptops in their mother’s basement. It is marketing professionals who build this image, for the reasons we mentioned earlier.
There are guidelines, rules, and techniques that should be used even on retail marketing blogs. Here are some tips that might come in handy:
1. Inspiration is everywhere
A common human tendency is to seek advice only from those who share your work.
Retailer blogs can learn a few things from other types of websites. For instance, essay writing services often have strong marketing campaigns and their blogs are professionally written.
A common pattern emerges on the web: we have one successful industry (i.e. retail, test sites, video games, etc.), then a sub-industry of reviews and bloggers who are starting to capitalize on the traffic.
Sites such as MercuryNews.com makes a living talking about other people’s products, namely writing sites. Third-party reviews are often more reliable.
So, as a retail blogger, don’t stop looking for other retail blogs. Do not hesitate to look at the methods of other fields of activity. Takes notes on their sentence structures, calls to action, email campaigns, etc.
2. Make an effort to appear friendly
Psychology has taught us that environment and clothing affect mood.
As a writer, you need to understand your target audience. People who are dressed up and going to town will react differently to a formal pitch than people who are just reading blogs on their couch.
There is a time and a place to sound eloquent, but familiarity and comfort have their place too.
This doesn’t mean you should come across as condescending or intentionally dumbing down your language.
Write as if you were talking to a friend, and your readers will be much more receptive.
3. Bring them to your blog in the first place
Retailer blogs are useless if no one reads them.
You don’t have to become a search engine optimization specialist, but you should at least understand the basics of how the web works.
In its raw state, the Internet is a series of computers connected by cables and signals. However, when I want to see something, how do I know which billions of computers are accessing?
Well, that’s why search engines are so important. They make it much easier to access and find information. And, thankfully, how they search for information isn’t entirely a secret.
Search engine optimization is a method of writing, customizing and improving your content to make it easier for Google to find and index the page. Believe me, if your retail blog appears on the sixth page of Google search results, it will slowly die out.
Some companies specialize in SEO, but you can also learn the methods on your own. This is a must-have skill set that you can’t afford not to have.
This advice applies to any online content creator, from influencers to retail bloggers.
The most successful people online are the ones who manage to be a part of people’s lives.
Online content creators have become part of their subscribers’ basic routines. Some read blogs on the subway and others listen to YouTube while going to sleep.
Music or images, blogs or videos; it doesn’t matter what you produce as long as the reader has an emotional attachment to your product.
But how to achieve this status? Well, you have to be consistent. Addictions form from habits. A habit is repeated exposure to a certain stimulus. But how will your viewer engage with your writing if you post every two months?
Or, like some bloggers, you post daily due to a creative spurt and then disappear from the map.
Post on a regular schedule, as often as possible, just so you can give people their “fix”. Big companies already know this part of human psychology and invest heavily in advertising and content.
That’s why they sell you an annual phone almost identical to the previous one, instead of waiting a few years and releasing a product that is twice as good. Out of sight, out of mind. Make sure you always do something.
Networking is another essential skill in the 21st century. You should do everything in your power to encourage people to share your content. Remember that not all readers of your retail blog are tech-savvy millennials.
If you want your content to be shared, you need to make it easier for people. Make sure social media buttons are easily accessible. The icons are very recognizable and this simple implementation will drive traffic.
Also, the best retail blogs will network with each other. Instead of seeing others as competition (which they are), you choose to cooperate for mutual benefit. Recommending each other’s content, sharing links, and even paying for autographs will ultimately benefit you.
6. Track performance
How do you know if you are well? Was your last message successful? Has the new benchmark landed? You have the advantage of receiving almost instantaneous feedback. Companies were paying millions for it.
Your business strategy can turn a dime if need be, and you need to take advantage of that flexibility.
Some add-ons can track every view, or you can use your blog’s main interface and pen and paper. Whichever way you choose to monitor comments, you should take this into account.
To run an online retail blog, you need to do your blogging job.
Additionally, you need to know something about your audience and how the internet works. Fortunately, we are not in 2008 and other people have traveled this path before you.
Whatever information you need, it is freely available on the web.