Danone Specialized Nutrition inspires healthier nutritional choices with its first regional campaign on Shopee


SINGAPORE, July 19, 2021 / PRNewswire / – Danone, a multi-local food and beverage company with health-focused and fast-growing categories, and Shopee, a leading e-commerce platform in South East Asia and Taiwan, launches the first Regional Brand Day, “Our health, My choice‘on Shopee Mall to give consumers in the region access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family. SN’s portfolio in the region includes basic dairy products for children, pregnant women and nursing mothers. With more people going online to buy health products, the collaboration aims to help more families make informed nutritional choices and discover products that meet their health and nutrition needs.

With more than 60 years of activity in Singapore, Danone’s priority has always been to provide that of Singapore children with important nutrients during their growing years and ensure the well-being of mothers. We are constantly innovating and developing products as part of our mission to support moms to feed that of Singapore The next generation. Faithful to its mission of bringing health through food to as many people as possible, Danone ensures that its product portfolio provides the good nutrition across age groups with scientifically researched nutrients.

Deborah Chong, E-commerce Manager, Danone Global Specialized Nutrition, said, “We have seen incredible growth in our online business, including 20x growth at South East Asia at the Shopee 12.12 anniversary sale last year. With more and more people turning to ecommerce platforms like Shopee to research convenient and reliable product options, we believe this collaboration will further strengthen our presence in the region. Prioritizing the health of consumers is crucial for us and we believe that this Regional Brand Day which focuses on our “Our health, My choice“, allows us to show our care and appreciation for our customers by providing convenient access to products that meet their health and nutritional needs.”

Danone will present its Shopper’s Choice Shopping Guide to help consumers choose the right nutritional products for their needs while leveraging Shopee’s engagement tools. This guide will present their best-selling products and user opinions through engaging content on how specialized nutrition can address different health issues and needs.

Benoit Delater, Director of Marketing and Business Development, added: “Danone is proud to partner with Shopee to fulfill its mission of making good nutritional choices accessible to more health conscious consumers. We believe that our portfolio can meet the specific nutritional needs of all consumers and encourage the consumption of macro and micronutrients for a healthy and balanced diet. That’s why we’re excited to leverage Shopee’s broad reach and customer engagement tools to better connect with customers and deliver greater value to them throughout the year. “

Ian ho, Regional General Manager, Shopee, shared: “More and more consumers are trusting e-commerce platforms like Shopee to provide them with convenient and reliable product options. We are happy to provide consumers with interesting and useful nutritional advice for the whole family, as well as the best value for money for Danone. nutritional products throughout this region Brand day. As we move into the second half of the year, we look forward to working with more brands to enrich the shopping experience by incorporating entertaining and educational content into their campaigns. “

Starting July 22, shoppers can look forward to a plethora of exclusive offers at Shopee Mall, including:

  • Attractive gifts with purchase#: Be eligible to choose from a wide selection of valuable gifts like the Novita Air Purifier $ 199 and the Classic World Balance Bike is worth $ 120, with a minimum purchase of $ 290 value of Danone’s Specialized Nutrition products.
    • #The promotion only applies to Dumex Mamil ® Gold Stage 3/4 1.6kg
  • Special offers * for more savings:
    • Exclusive promotional packs – FREE 2x850g with 4 boxes of Dumex Mamil® Gold Stage 3/4 (1.6kg)
    • $ 10 OFF for each 2 boxes Dumex Dugro Stage 3/4/5 (1.6kg)
    • Vouchers – $ 10 minimal expense reduction $ 180, $ 35 minimal expense reduction $ 450, $ 30 minimal expense reduction $ 300, 10% Cashback with a minimum spend $ 100
  • * Applicable to all Dumex products from the official Dumex store on Shopee, except infant formulas and follow-on formulas (0-12 months)

For more information on Danone Brand Day, visit https://shopee.sg/m/dumex-reg-brand-day

Download the Shopee app for free from the App Store or Google Play Store.

About Danone

Danone is a multi-local food and beverage leader leveraging health-focused, fast-growing categories across 3 businesses: essential dairy and plant products, waters, and specialty nutrition. With his’ One Planet. One Health framework for action, which considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and consumption practices. To accelerate this food revolution and create superior, sustainable and profitable value for all of its stakeholders, Danone has defined nine 2030 Goals, and paved the way as the first listed company to adopt “Company with Mission” status in France. With the desire to bring health through food to as many people as possible, and the corresponding social, societal and environmental objectives set out in its bylaws, Danone is committed to acting in an efficient, responsible and inclusive manner, while respecting Development Sustainable. United Nations Goals (SDGs). By 2025, Danone aims to become one of the first multinational companies to obtain B Corp â„¢ certification. With more than 100,000 employees and products sold in more than 120 markets, Danone achieved a turnover of 23.6 billion euros in 2020. Danone’s portfolio includes leading international brands (Actimel, Activia , Alpro, Danette, Danio, Danonino, Evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including Dumex, Protinex, AQUA, Blédina, Bonafont, Cow & Gate, Horizon Organic, Mizone, Oikos , Prostokvashino, Silk, Vega).

About Dumex

As part of Danone’s mission to bring health through food to as many people as possible, Dumex offers a range of optimal nutrition at different prices to meet the different needs of Singapore mothers and children. Over the years, our commitment to supporting all moms and their children has never changed and our credibility in the market is a testament to our quality assurance and determination, further affirming our promise to our consumers.

About Shopee

Shopee is the leading e-commerce platform in South East Asia & Taiwan. Shopee connects buyers, brands and sellers through Asia and other fast growing markets, allowing anyone to buy and sell anywhere, anytime.

Shopee offers a simple, secure, and engaging experience that is loved by millions of people every day. It offers a wide assortment of products, supported by integrated payments and logistics, as well as popular entertainment features tailored to each market. Shopee is also a key contributor to the region’s digital economy with a strong commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), one of the world’s leading consumer internet companies. Apart from Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and its digital financial services arm, SeaMoney. Sea’s mission is to improve the lives of consumers and small businesses through technology.

About Shopee Mall

Shopee Mall is the region’s premier online mall offering one-stop access to a wide range of international and local brands and retailers. Buyers can take advantage of three guarantees that Shopee Mall offers: 100% genuine products, free returns, and free shipping. With always-on offers, entertainment and a robust loyalty program, Shopee Mall offers an unmatched online shopping experience and best value all year round.


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