5 marketing ideas to grow your ecommerce customer base
By collecting customer data from your e-commerce store, you have a starting point to send valuable marketing information to customers. With the growth of e-commerce, many business owners are now wondering how to grow their customer base.
1- Use email marketing for ongoing customer engagement
Email marketing is a great way to interact with customers, especially those who have never been on your email list before. When sending out specials and discounts, personalize each email with their first name and previous items they’ve purchased from your store. It allows them to feel that you know them personally.
2- Send reminders of past purchases
An easy way to retain an existing customer is to use past purchases as a reminder. If a customer hasn’t bought in the past few months, they might be interested if you send them a reminder as to why they’re buying from you in the first place. Try to remind them how much they liked the product or service you sold, and let them know about new products that might be similar, and that you think they might like.
3- Connect with customers on multiple platforms
You now have their email address, so maybe it’s time to connect them more closely with other social media platforms including Twitter, Facebook, Instagram, etc. That way, they’ll feel like they’re part of a community and share information about your brand with their friends.
4- focus on positive reviews
Posting reviews from happy customers can be a great way for potential buyers to see how much people enjoy using your products and services. Make sure to encourage existing customers who like your brand to post positive reviews online. If you have a physical store, be sure to ask for their permission before posting their image and name on your website.
5- Use content marketing to produce educational content
Giving customers access to tips, tricks and information to better use or benefit from products and services is an easy way to intensify the conversation online. The content you produce doesn’t have to be directly linked to your e-commerce store; it just has to be relevant. If people like what you write, they can click on your business website and explore your products or services as well. Remember this when choosing topics for future blog posts! You can even hire someone if you don’t want to write the content yourself.
If you are looking to grow your ecommerce customer base, you need to realize the importance of a digital marketing plan. This may include collecting customer data from your store and using that information in targeted email or social media marketing campaigns. You can also use content marketing by creating blog posts with helpful tips on how customers can better benefit from your site’s products and services. Finally, don’t forget to post positive reviews about your brand, so potential buyers know what they will experience when purchasing products through your website!
By using these five marketing ideas to grow your ecommerce customer base, you can build on what you already have, making it easier for everyone to do business with you. Then when the rumor spreads that customers love to do business with you, they will find their own excuse to buy from you again!
Posted on October 3, 2021